- Duty free means there's no VAT. So look at the prices on the MAC website and then subtract 20%. Bear in mind that if you're travelling within the EU then 'duty free' isn't actually duty free, the prices will be the same as on the high street.
- Sample our must-have products – simply select a complimentary sample at checkout. Free shipping offer valid on all orders AED 200 and over. Orders not exceeding AED 200 will incur a shipping and handling fee. For more information see our SHIPPING INFO. For details on how to return a product – see our RETURNS.
MAC Cosmetics
Designer: MAC Cosmetics Architect: Architects Locale Client: Duty Free Partners LLC Location: San Diego International Airport. Extending our partnership with Duty-Free Partners LLC, Creative Builds was contracted for the design-build of a MAC Cosmetics at the San Diego International Airport, which began in February and is slated to open this month.
San Diego International Airport TERMINAL 2
Design-Builder/General Contractor: Creative Builds
Designer: MAC Cosmetics
Architect: Architects Locale
Client: Duty Free Partners LLC
Location: San Diego International Airport
Os x yosemite 10.11 download. Extending our partnership with Duty-Free Partners LLC, Creative Builds was contracted for the design-build of a MAC Cosmetics at the San Diego International Airport, which began in February and is slated to open this month. CB worked closely with designers from Estee Lauder headquarters as well as the concessions department of the airport.
Bespoke complimentary services is a key element in Mac’s boutique store in Belfast International airport
Monday’s official store launch in the Northern Ireland capital’s main airport, the first travel-retail store in the country, was such, with bloggers, local media and representatives from Belfast airport, Aelia’s parent company Lagardère Travel Retail and Estée Lauder Travel Retailing’s Mac Cosmetics there to celebrate the occasion.
Carrying a motto ‘All Ages, All Races, All Sexes’, the company has attempted to diversify its products to a wider demographic from a label that has so far been successful in attracting the female millennials market. “We try to have products that compliments any skin tone. For instance, we have products which has a red undertone, which works on people that have black skin,” Mac Cosmetics manager of Retail Operations Chloé Burns told DFNIonline.
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Its new collection sees listings such as the ‘Look In A Box’ gifting range (shoppers can choose from a £28/$34.50 brush set or a £50 full face set), a product line practical for travellers, has so far been a successful launch for the company. Despite having only been released on January 5, sales of Look In A Box already represent 10% of the boutique shop’s revenue in the Aelia Belfast store, which opened last year to the public but only recently received clearance to launch a grand unveiling earlier this week.
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Also other new releases such as the Extra Dimension Skinfinish liquid powder in colours such as Soft Frost, Beaming Blush, Double Gleam and Show Glow represent Mac’s move towards vibrant and bold shades across its make-up line, reacting to noise built around social media channels such as Instagram and Pinterest, said Burns.
Mac Cosmetics Duty Free Hong Kong
Bold colours are a great feature in the Mac Cosmetics make-up range
The brand consistently replenishes its line, according to the Mac Cosmetics resident trainer Hannah Bennett, with between 60 to 80 products launched in a calendar year. “We’re ever evolving and consistently changing as well. Trends and make-up is ever changing so we need to evolve with it. It is exciting, so that is why we launch as many products as we do,” said Burns.
The biggest theme with its assortment is highlighting and strobing, with shoppers intent on achieving a glowy and dewy look to their skin, she commented. Mac also showcased a strobe cream and a multi-purpose balm, the Prep + Prime Essential Oils Stick, that aims to address the trend of skin hydration. “In Fashion Week shows these [trends] have been spoken about a lot because the industry sees Mac as a fashion-led brand, which we communicate about on Instagram,” stated Burns.
Much effort also goes towards its consultancy and complimentary services, in which travelling shoppers use some of their dwell time at the airport to try on make-up products that they wouldn’t usually be inclined to use. Burns said this customer-facing feature has been a success at Belfast thus far, with between 35-40% of passengers opting to have any one form of service.
Mac Cosmetics Duty Free
The support also extends with celebrity endorsements, including a collaboration with singer Mariah Carey, which Bennett added had sold out when released over a limited period during December. The collaboration also extends to other projects such as Viva Glam initiative, in which all of proceeds from the sale of lipsticks and lip gloss goes to the Mac Aids Fund. The initiative saw pop stars such as Rihanna and Lady Gaga endorse the campaign, with Mac strategically selecting those stars on the basis that they use make-up colour to emphasise their identity.
Both Belfast and Lagardère were pleased to bring an internationally popular brand in Mac to the airport, with Belfast International airport director of Commercial Development Brian Carlin (below) having added that the brand will be able to capitalise on the airport’s increased passenger numbers. Belfast attracted 5.1 million passengers in 2016, said Carlin. “The early indications are that it is going to be a success, and that has certainly been the case to date. The move shows confidence in the airport,” he commented.
Aelia Duty Free commercial manager Noemie Daigremont added that the brand acts as a strong accompaniment to its strategy of putting its main focus towards the perfumes and cosmetics (P&C) category. “Aelia has been at Belfast since 2004 and is the UK’s second biggest airport. P&C is a major category for us. With this in mind it made perfect sense to have Mac in our store. The boutique brings some vibrancy to the store and creates more jobs in the airport.”
“This is Mac’s first travel-retail counter in Northern Ireland and we are so pleased to bring this much brand to the airport.”
Mac Cosmetics Duty Free Shop
This strong trinity partnership indicates Mac Cosmetics is set for a bright future at Belfast International airport.